The target audience for my genre of music are 'Indie Scenesters'. This group of people enjoy finding new music and listening to the less well known bands, away from the mainstream 'pop' music and have a genuine love for the music the find and listen to. Also, as the bands aren't as 'big' as the mainstream music, it is easier to get in touch, talk to and generally interact with the band, giving more opportunities to meet them, buy cheap merchandise and get to know them without crowds of screaming 'fan girls', and when there are more involved fans, they usually help each other, become friends and once again find new people and music who like the same things and spreading the love.
"it’s about championing independent artists rather than a specific genre, especially before the masses get in on the act."
The clothing worn usually consists of charity shop bargains, skinny jeans, vans or converse.
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