Monday 23 September 2013

Andrew Goodwins's Theory (Applied To Music Videos)

In my music video, the beat of the music will match the timing of the clips. The image of the band will match the style of the original song writer/singer, ensuring that the voice matches the personality. In terms of the mode of address, there is no story being told as it is not a narrative. It is a performance video and includes the Star Image (the lead singer and band) throughout the video. In relation of the visuals to the song, the lyrics and music will match up, the lip syncing will be in time and the right notes will be played on the instruments as they are heard in the song. The meaning of the song is completely ignored, causing the music video fall under the disjuncture category. In regards to the technical aspects of the music video, the speed will be of a fast pace, lining up with the fast pace of the song. The camera movement will vary depending on the dynamics throughout the song, and the cutting will mostly be short clips, once again keeping up with the short, rapid beats in the song. The setting of the music video will mostly be at a live music venue consisting of a stage, lights, band and crowd. This will create verisimilitude and keep the viewer comfortable with what they are watching as it is familiar and authentic and giving at a professional aspect.

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